By Scott Siegler, Director, Amazon Publisher Services
Publishers consistently emphasize the need for flexibility to use the technology that best fits their unique business models. With this feedback in mind, we announced the development of our Amazon Publisher Services (APS) Prebid Adapter last year. Today, we’re making it available in open beta to publishers globally, providing them with greater choice in how they integrate with APS.
The APS Prebid Adapter connects publishers’ current Prebid setups with APS, providing access to Amazon Ads demand and more than 60+ third-party demand sources through Transparent Advertising Marketplace (TAM) and Unified Advertising Marketplace (UAM). The integration delivers reduced latency while preserving existing auction frameworks.
This approach reflects our continued dedication to transparency, interoperability, and publisher control. By integrating APS directly with the Prebid.js framework, publishers gain several benefits including:
- Seamless integration into existing workflows. Works directly within a publisher’s Prebid setup; no need to redesign existing architecture or shift monetization strategies.
- Efficient access to demand. Connects Prebid auctions to Amazon Ads demand and over 60+ third-party buyers available through TAM and UAM.
- Enhanced signal capabilities in Prebid auctions. Allows publishers to surface richer signal combinations during auctions, creating more opportunities to match demand against high-quality inventory.
- Publisher control. Publishers choose which demand sources to activate, and which signals to share, while APS provides the infrastructure and insights.
Publishers can download the APS Prebid Adapter from the GitHub repository, and contact their APS representative to confirm eligibility and begin implementation.
About Amazon Publisher Services (APS)
Amazon Publisher Services is a suite of cloud-based solutions that help publishers build thriving digital media businesses. APS direct-to-publisher supply relationships and server-side header bidding solutions help publishers maximize outcomes and deliver more relevant ads for their audiences. APS provides services, infrastructure, and advanced advertising technologies to web, mobile app, audio, and connected TV publishers, to help them monetize their ad-supported content, unlock unique demand, enable audience-level buying, and gain greater insights into their own audiences. Learn more at aps.amazon.com.
About Amazon Ads
Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of more than 300 million across owned and operated properties in the U.S. and beyond.
