By Scott Siegler, Director, Amazon Publisher Services

May 28, 2026

Today at our annual Amazon Publisher Services (APS) Summit, we announced new capabilities that help publishers maximize the value of their signals, unlock new revenue, and deliver measurable advertiser outcomes across web, mobile, and streaming TV.

As audience viewing and engagement habits evolve, advertisers are seeking more effective ways to reach relevant audiences and measure outcomes, while publishers need more control over how their inventory is packaged and transacted.

APS helps publishers address these needs through flexible monetization solutions, access to demand, differentiated signals, and measurement tools. The following capabilities announced today build on that foundation, helping publishers better understand their audiences, create richer ad experiences, and connect more effectively with advertiser demand.

Signal IQ expands to the full bidstream
Signal IQ helps publishers test and measure how bidstream signals affect demand and monetization. Today, we are expanding Signal IQ to support the full range of OpenRTB signals publishers pass in their ad requests.

Publishers can now measure how bidders value signals such as site category, video parameters, Global Placement ID (GPID), and Transaction ID, using the same testing methodology that has already delivered measurable revenue lift for participating publishers.

The expansion rolls out in two phases:

• Beginning today: A new signal coverage report shows the rate at which publishers are passing key signals, benchmarked against peers, and identifies where they have the greatest opportunity to improve coverage and increase revenue.
• This summer: These signals will run through Signal IQ’s A/B testing framework to project revenue lift, giving publishers clear dollar amounts tied to specific signal investments.

These updates give publishers more visibility into which signals matter, how those signals affect advertiser demand, and where they can improve the value of their inventory.

New Mobile SDK bridge helps more bidders compete for app inventory
Mobile app publishers often work with multiple bidder SDKs to access all their demand. Historically, those systems would operate separately, limiting bidder visibility and making it more difficult for all demand sources to compete consistently.

Our new Mobile SDK bridge addresses this by enabling third-party bidders like InMobi to connect with rich ad formats and better compete for ad opportunities with on-device auction transparency, signals, and rendering capabilities. This broadens the range of advertisers participating in auctions and unlocks incremental demand for publishers.

With the new bridge, publishers can access more APS SDK demand, including more than 1,000 advertisers and 28 additional bidders, without additional integration work.

New AI assistant helps publishers analyze performance, troubleshoot, and act on recommendations
APS publishers consistently share the same challenge: turning large volumes of performance insights into clear action. Our new Publisher Supply AI (PSAI) is a conversational AI assistant that solves this.

Launching in open beta this summer and available in the APS dashboard, PSAI analyzes large volumes of bid signals and performance logs from a publisher’s account without requiring manual report downloads. Through its interface, publishers can ask questions in plain language and receive specific, actionable insights. PSAI integrates with APS documentation, giving publishers an easy way to access setup and configuration guidance. APS is also rolling out proactive monitoring powered by AI agents, so PSAI can surface automated alerts and recommendations, helping publishers act faster with less manual work.

Shopping Insights deals expand to web and mobile
Advertisers want to reach audiences based on real shopping intent. Shopping Insights deals make that simple by pairing publisher inventory with Amazon’s trillions of shopping, browsing, and streaming signals so advertisers can find and activate relevant audiences directly in Amazon DSP.

Previously only available for streaming TV publishers, Shopping Insights deals now extend to web and mobile. These publishers can now create curated deal packages across formats for audiences such as beauty, furniture, and electronics shoppers with no additional setup required.

This expansion helps publishers surface more of their inventory’s value to advertisers across formats.

Interactive Video Ads expand to mobile and CTV
Available today in open beta, we are expanding interactive and shoppable ad experiences to mobile apps and connected TV environments beyond Fire TV and Fire OS. These ad experiences allow customers to add products to cart or purchase directly with a tap of a screen or remote, then return seamlessly to their content. The experience does not require QR codes or a secondary device.

For publishers, this creates new opportunities to bring commerce-enabled experiences to premium video inventory. For advertisers, it reduces friction between discovery and purchase.

Amazon Publisher Cloud (APC) expands outcome-based planning to support consideration outcomes
Beginning in June, Amazon Publisher Cloud will support consideration objectives in addition to awareness. This will enable publishers to use APC to create deals for advertisers that are optimized for mid-funnel outcomes, including Branded Searches and Detail Page Views.

Recommendations are generated by a machine learning model in a privacy-safe clean room environment, helping publishers understand which signals are most likely to drive outcomes across advertiser categories, including brands that sell on Amazon and those that do not, such as financial services and automotive advertisers.

This gives publishers a clearer way to show how their signals can help advertisers achieve measurable campaign goals.

Looking Ahead
Each of these updates helps publishers better understand, package, and monetize their inventory while giving advertisers more effective ways to reach relevant audiences and measure outcomes.

As the advertising landscape continues to evolve, APS will keep investing in solutions that help publishers maximize the value of their signals, connect with high-quality demand, and deliver measurable results.

To learn more about these capabilities or get started, visit aps.amazon.com or connect with your APS account team.

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